I just got a 50HDX82 a week ago, and so far am very happy with the picture quality. However, I'm surprised at how high I need to set the brightness level. I used Avia to adjust the set, and here are the settings I came up with: Contrast 35 Brightness 73 Color 53 Sharpness 30 I did not expect to have the brightness set that high, but it looks correct at that level on HD material. Even more suprising is that when watching DVDs, I need to set the brightness to 80, or the picture looks too dark, and I lose a lot of detail in all but the brightest scenes. I am not one who likes to watch their TV in "torch mode", and my previous TV had the brightness set much lower than this (relative to the highest setting). Is there something different about the HDX82 series where you need to set brightness higher than on other sets? As I said, I am extremely happy with the picture, but I don't want to risk burn-in. I know that a high contrast setting can cause this, but does a high brightness setting pose the same risk?