Maybe it is time we stop buying all titles from companies that have so little regard for the art that they sell or the consumers that purchase it. If all they care about is the average consumer let them try and make as much money off them as they do us. If they can, more power to them. As for me, Columbia titles will go on the rent list.
I would consider the idea of collecting enough money to put a FULL PAGE ad in VARIETY magazine for this cause.
This membership would need to collect between $5,000-$10,000 for the ad, but the ad will receive the attention of everyone in the industry.
The only reason I held back from using this forum to collect the funds needed was because I felt that members shouldn't be giving up their hard-earned money for an ad that will probably be noticed -- but ignored.
The studios are only going to do what suits them financially -- not what the majority of consumers want. DVD is run by the retailers not by the studios.
If you guys really think we can raise the cash we can help you guys put this together. Be forewarned that the money you give to this cause may very well be a wasted effort.
As a side note, I also agree that Columbia's logic in releasing very unpopular titles in full frame only not only makes no sense but will have absolutely no affect on their hopes of gaining full-frame support because of the title's unpopularity.
I think it could be a worthwhile effort, but I'm not sure if the contributions would add up. I know there are nearly 30,000 members, but how many are active, or inclined to participate?
The next question is how to develop a well thought out ad. At $5-10,000 it would be important to drive the entire OAR point home without being confused, unclear, or too targetted. "Release Snow Dogs and 84 Charing Cross Road in Widescreen" would be direct, but not get to the heart of the matter. "OAR or NO SALE" might get to the heart of the matter but not describe the situation to the uninitiated. A long paragraph addressing all of our concerns would be ignored.
Pictures. Catchy headlines. Analogies (the Mona Lisa one seems to be popular). We are talking about something visual here... the best way to make the point is visually.
uhhh. and anyway. the 73 cents thing was meant as a joke. but hey, if the sparks is flying the sparks is flying and there's nothing i can do about that.
For a small extra fee, you can send them a digital file instead of dealing with film yourself. (Of course, the file has to be properly prepared or else they're going to charge you more.)
I totally agree with Ron. The studio is only interested in making money and reaping profits. It do not take into account OAR enthusiasts love for the format and they only act according to retail sales demand.
I will just have to be choosy when buying Columbia Tristar titles and keep a look out for OAR releases only.It's an uphill task to convince the studio.