Tonight, I decided to head on over to a certain major retail chain (hint: BB is the abbreviation) to compare some speakers. I compared the following: Sony, Cerwin-Vega, Yamaha, JBL, and Bose (I have a morbid curiosity and wanted to see how crappy Bose really is). Okay, so I demoed Yamaha, then JBL (these brands sounded the best), Sony, then Cerwin-Vega. Then came Bose. I was STUNNED by what came out of those speakers. I mean...these were $299.99/pair and they sounded like...well...sorry for the language...but they sounded like $hit! Practically no midrange. The sound was harsh and the speakers contained no bass (keep in mind these were floorstanding models I listened to). Even the JBLs and Yamahas contained bass and midrange (and, of course, sounded 100x better than the Bose). For roughly $419.99, you can get a pair of JBL floorstanders that, when put against the $299.99 Bose floorstanders, are 100 times better than Bose (when the JBLs should cost $500.00 MORE). After demoing the above speakers, I'm still going with my Paradigm Reference Studio 40s that I decided on before. They are, without question, the best speakers I have listened to yet. Gah...my tax refund can't come soon enough! EDIT: Title is in reference to those individuals that have been unfortunate enough to fall victim to the Bose marketing machine.