Well, I just got my order from BlueJeansCable and I must say I'm quite pleased with the quality of the product. Just what I was expecting. First and foremost, the online shopping experience... A little odd, as they dont take payments directly (only through paypal) but that didnt bother me. What did strike me as odd was that I never got a confirmation or shipment email from BlueJeansCable.com directly... by the I realized this, though, my cables had already arrived via USPS! Fast shipping... very fast. Ok, so what I got : a 30 ft. digital coax and a 15 ft. subwoofer interconnect. Check out thier website for the specs (Belden 1694A 75-ohm coax with Canare RCA connectors-- very nice cable, if a bit stiff). Initial impression is simply WOW. I was going from very very basic cables. I was previously using my Creative Audigy card's make-shift "digital" output. For those you who are unfamiliar, it's essentially a standard 1/8" stereo miniplug, but it sends a S/PDIF signal through the left channel-- so I was using a radioshack miniplug to stereo RCA converter and had the left RCA plugged into the coax input on my reciever. This...well... it worked. That's about it. It also picked up some odd noise and just generally didnt have a very clean or crisp sound-- probably because the impedence of the cable is so unpredictable (certainly not true 75ohm) and because it was totally unshielded and extremely long. I had used the "video" part (yellow connector) of an old radioshack a/v set to connect my subwoofer. This worked fairly well, but it never did sit right with me. I wasn't expecting much of a change here, but I did notice a bit of appriciable difference (a brief a/b comparison... not exactly a scientific double blind test or anything, but the difference is noticible IMO). The digital coax, by comparison, was like night and day difference, I must say. (Now connected to the S/PDIF coax output on the front of my "Audigy Drive" that came with the Audigy Platinum-- soon to be connected to a different computer via the MSI motherboard's onboard S/PDIF). In short, I'm very very pleased with the product, especially for the price. Unfortunately I can't afford any of thier component cables (a fairly long run gets a bit pricey), but I would love to try them out. For these two cables, I think you'd be hard pressed to do so well as far as Belden/Canare solutions go for this price. Two thumbs way up.