Blu-Ray is a DVD, according to Wal-Mart.

dpippel

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The same thing is happening at Best Buy. They have both Blu-ray and HD-DVD displayed under banners that read "Next Generation DVD".
 

ppltd

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I wonder if the DVD forum will send a cease and desist letter out to these offending retailers.
I believe they own the 'DVD' logo and might be a little miffed seeing BD associated with DVD.
 

Grant H

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If I recall correctly, it doesn't officially stand for anything anymore. It WAS the Digital Versatile Disc, or Digital Video Disc, but evolved to be just plain DVD.
 

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