As someone who very much wants Blu on Mac,I do feel compelled to point out that Apple's resurgence has been primarily due to exactly the opposite of what you state. Jobs came back from exile and enforced his vision regardless of whether it was what the public wanted or not. The iPod, iPhone, iTunes, OSX and iPad are so successful now that people forget how those products were questioned (some very harshly so) upon their initial release. Whether we like the current BD/Apple situation or not, it's Apple's pursuit of what Steve wanted to create, regardless of what popular opinion at the time was. And how ironic is this? Despite what I wrote a few posts up, I'm now back squarely on the My Next PC Will Be a Mac side, even if it doesn't do Blu. Why? Windows 7. Those cross-platform programs I listed above? Well I'm having a hell of time getting Pro Tools to run on it (with Strike 1.5 plugin). I've uninstalled, reinstalled, cleared the registry, updated to the latest W7 supported official build, etc. Still bombs out whenever I launch the plugin. The irony? Runs fine on my Vista partition. Eventually I want to wipe out that partition and go with only one Windows OS, and that's going to be 7. Not being able to run PT on it is a deal breaker. Guess I'm going to have to solely watch my Blu on my HT.