Have a friend looking to purchase two displays for his new home. He saw a Sharp 70" LC-70LE757U display for $1500 at a local store. I don't particularly care for Sharp. Trying to steer him towards a Samsung Plasma or LCD, pending on how much light comes in his room. The Samsung 64 F5500 sounds like a great plasma choice. However, reflection is a concern. What are the two top picks for plasma and LCD in this price range?