I was surprised as I looked through this Sunday's online circular (July 16th 2006) for Best Buy. In the DVD release section they devote a good portion of the page to Toshiba's HD-A1! The Best Buys in the Phoenix metro area just got in a number of players. You may want to check your local Best Buys if you can't wait for that online order to come through. Happy hunting. Keep buying that software... the non-players will want a piece of the action if they sense growing enthusiasm. Talk to the people on the floor in the electronics stores. They are eager to learn and will eat up personal experience over a manufacturer's marketing pablum, I mean literature. Foot soldiers and word-of-mouth are much more powerful than any number of commercials.