Other than sales, generally on smaller items, their prices are just too high and the selection fairly limited. Frys recently started matching Amazon's pricing as well, as long as it is sold and shipped by Amazon. I mentioned this to Best Buy when inquiring about pricing of a TV and whether or not they had it instock and they said "That's nice." So I hung up. For a struggling company, they need to do something or they will be gone, and to be honest, I won't entirely miss them. I am also a long time Prime member. The only scary thing is that ALL of the B&M stores have the same problem, and once in a while I do need to go see and touch something in person to decide if I want it or not.