Someone please explain why anyone would do this? First of all you pay them $9.99 to become a "member". For every $1 you spend you get 100 points. Get up to 12,500 points and they send you a $5 coupon. So spend $125 and you get a $5 coupon. In order to earn back your $10 initial charge you need to spend $250 to get 2 $5 coupons. Seems like a great deal for best buy and a poor deal for the average user. I could see if the "membership" were free, kinda like a frequent buyer card like normal stores do with something like this. I guess I don't shop at Best Buy enough. Also the cost only buys you a year membership. And it doesn't automatically renew.