Yesterday I was at my local BB to pick up the new releases for the week. Normally I'd have to hunt around 4 different areas where BR/HD titles would be scattered around the store in order to find anything. This time, I was pleasantly surprised to find that they dedicated an ENTIRE ROW of an isle to what they call "next gen DVD", with BR on the left side, HD-DVD on the right. No more hiding one format or the other, now both are on the other side of the "new release" row. I was impressed. Anyone else see this at their local BB?