Depends on who you order it from. Amazon UK? Yes, they do properly deduct VAT from the price in the last step of the checkout process. Some other e-tailers, though, do not deduct VAT (either they pocket it or use it to go towards postage, etc), so be careful! Also be mindful of whether your credit card company charges a "foreign currency" fee. Most credit cards charge at least a 3% fee for all purchases that aren't in US dollars. There is one other possibility about this release that no one has said yet: this might not be for a "real" UK release of the title, but might just be the UK wing of Amazon importing the US set to sell to their customers. It happens quite often on both sides of the pond. The US Amazon has imported UK titles that weren't out yet in the States to meet customer demand (off the top of my head, UK DVD/Blu-rays of certain BBC titles, like Being Human and Sherlock were imported by .com and sold on the US site before US/Region 1 versions were available).