I just got a mitsubishi ws55809. The picture out of the box is pretty good but may benefit from a calibration. I could try to find a pro to do it(probably a good idea) but was interested in exploring AVIA or another product. The user tuning options with the tv are limited to the basics(brightness, contrast, sharpness, color, tint, a couple of mode choices, etc..along with manual convergence options). My question is, does AVIA work using these user options or do you need to go into the service menu(which I am not comfortable with at this stage--unless it is fairly simple). From the AVIA page I get a list of the different tests and menu options but I don't have a sense of how it works. Could someone who has used it give a basic pointer on how these calibration/tuneup programs work and whether they work off of the user adjustments.