Friend took her two boys (9 & 11 years old) huge avengers fans. She sent me a message they bawled their eyes out all the way home and were very upset. I think this is one of the hitches of not making it clear there is a part two; I think unlike star wars, where you attract part of a scifi audience, a lot of the people that drive this are family fun films that you can take younger kids too... and this is going to be tough