Well Acoustic Research brand has a good reputation, but I've never heard of "Audio" Research.
It could be decent stuff, but the fact that they use a name so close to Acoustic makes me suspect they are just trying to confuse consumers into thinking they are the same. In effect - making some quick sales without bothering to develop their own name or reputation.
Check out the Acoustic Research brand, or even the cables at Radio Shack. Good quality and good price.