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AT&T / WarnerMedia's New Streaming Service - HBO Max

Discussion in 'Streaming and Digital Media' started by Adam Lenhardt, Feb 11, 2019.

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  1. Cranston37

    Cranston37 Cinematographer

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  2. Todd Erwin

    Todd Erwin Producer
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    Especially Big Bang Theory - it's almost like that old joke about Law & Order, if you turn on the TV, you're likely to find a rerun of it. Here in the Reno market, you can watch a two hour block of BBT, one hour on TBS, then one hour on a local station.
     
  3. Josh Steinberg

    Josh Steinberg Executive Producer
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    I still wonder - are these shows on all the time because the general public is that interested in watching the same episodes of an older show over and over again, or do the general public watch these reruns because they're already on?

    I think they have a purpose within a larger ecosystem, but I'm just having a hard time wrapping my head around the idea of people paying high monthly subscription fees and basing that decision on this content. There are reruns that I enjoy because they're easy to watch a few minutes of here and there, but if they vanished from the services I see them on, I can't imagine paying for another service as if they were brand new content.
     
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  4. Robert Crawford

    Robert Crawford Moderator
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    It's like the old "I Love Lucy" shows that were constantly on local TV channels.
     
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  5. Johnny Angell

    Johnny Angell Played With Dinosaurs Member

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    That is a good question. We have not subscribed to any service to get reruns, but we have watched them.
     
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  6. Josh Steinberg

    Josh Steinberg Executive Producer
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    I totally understand the concept, I just question how much it works in 2019 vs 1959.

    Up until streaming took off, most networks that produced new content had blocks of syndicated reruns, whether it was I Love Lucy or Star Trek or everything in between. And I think people watched these things out of a mixture of a) it's the end of the day and I just want to zone out for a little while, b) I like this show and jumping back into it is pretty easy/effortless/distracting, c) it's good background noise as we prepare/eat dinner.

    I love syndication! I found many of my favorites that way.

    What I just wonder is this - in an era of nearly unlimited choice, where at the touch of a button you can watch more content than you will ever be able to in your lifetime, is there truly $1.5 billion in potential subscriber value based on those reruns? Will this new service attract over $1.5 billion in revenue that otherwise would have been off the table solely by adding those shows?

    I'm not suggesting that these shows have no value whatsoever, or no audience appreciation. I'm just struggling to see how they can leverage this to the tune of $1.5 billion.
     
  7. Adam Lenhardt

    Adam Lenhardt Director

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    "The Big Bang Theory" is crazy popular with a lot of people. Since they're both Chuck Lorre shows, I'm guessing they bundled the streaming rights together to get more money for "Two and a Half Men".

    Like any show in reruns, the value will diminish over time.
     
  8. Robert Crawford

    Robert Crawford Moderator
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  9. Cranston37

    Cranston37 Cinematographer

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  10. Johnny Angell

    Johnny Angell Played With Dinosaurs Member

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  11. Cranston37

    Cranston37 Cinematographer

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    Separate yes, but no one knows pricing details yet.
     
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  12. Robert Crawford

    Robert Crawford Moderator
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  13. Sam Posten

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  14. Robert Crawford

    Robert Crawford Moderator
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  15. Adam Lenhardt

    Adam Lenhardt Director

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  16. Sam Posten

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  17. Sam Posten

    Sam Posten Moderator
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  18. Message #158 of 194 Oct 29, 2019
    Last edited: Oct 29, 2019
    Cranston37

    Cranston37 Cinematographer

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    Interesting tidbit:

    "And for classic movie lovers, Warner Bros. CEO Ann Sarnoff said the service will offer a rich library of films from the Warner Bros. and MGM catalog, curated titles from Turner Classic Movies, as well as “decades and decades of more great titles from The Criterion Collection.”

    From Deadline:

    "After the main subscription offering launches in May 2020, an ad-supported version will go live in 2021 and live offerings (mainly news and sports) will be incorporated that same year."
     
  19. Cranston37

    Cranston37 Cinematographer

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    The way I look at it, I've had $15/month for HBO in my budget for a few years, so I'm basically getting this for free.

    Cool.
     
  20. Johnny Angell

    Johnny Angell Played With Dinosaurs Member

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    I get HBO via Xfinity (used to be DTV). That gets me HBONow (or at least it used to on DTV). Will subscribing to HBO via Xfinity get me HBO Max?
     

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