My sister loves her Apple iPhone, personally i'd buy a Nokia Luma 920 or the new 1020, even a Samsung Galaxy S4, i think Apple has fans who will buy just because of the brand and not because they are the best, never tried their computers as i have always been into PC's so cannot comment on them, with all the money they are making i would like to see them be a bit more revolutionary and ahead of the others ( with the technology ) when it comes to releasing a new iPhone, at the moment i don't think they are better than the other brands.