Anyone heard of the brand Qualia?? It's Sony's new upscale brand...

Discussion in 'Playback Devices' started by Danny Tse, Jun 10, 2003.

  1. Danny Tse

    Danny Tse Producer

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    Here's a pic of the Qualia 007 SACD player....$6,800!!

    [​IMG]

    Here's the link to the creation of the new brand. And here is the info on some of the planned Qualia products.
     
  2. Jack Briggs

    Jack Briggs Executive Producer

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    I was just reading about it at CNN. Nissan has its Infiniti brand, Toyota its Lexus, and Sony its Qualia. But Sony, bless 'em, sure has been coming up with goofy brand names. (I have a co-worker who pronounces "WEGA" as "weejah.")

    Interesting to note: Sony claims it will make each unit in the Qualia brand to order. And one of the models includes an $11,000 direct-view 36-inch HDTV. At that price, if it doesn't come perfectly calibrated out of the box and doesn't outperform a Loewe Aconda, then ... then ...

    Whatever.
     
  3. AlbertA

    AlbertA Stunt Coordinator

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    I've always wondered if it's WEGA or VEGA?
    VEGA makes more sense to me.
    Oh well...
     
  4. Lee Scoggins

    Lee Scoggins Producer

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  5. Lee Scoggins

    Lee Scoggins Producer

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    Those look like serious audiophile WBT binding posts on the back - a good sign. [​IMG]
     
  6. Ken Chan

    Ken Chan Producer

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  7. Paul_Fisher

    Paul_Fisher Screenwriter

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    That just might be the ugliest DVD player I've ever seen.
     
  8. Paul Stiles

    Paul Stiles Agent

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    When companies come up with a new, upscale, name brand, they want it to evoke positive attributes such as quality or luxury or whatever.

    Sony's new name brand, Qualia, tries TOO hard to sound like quality. Reminds me more of a former Vice President who had spelling problems. Dan Qualia, CEO of the new Sony upscale company ...

    So that's a picture of a sacd player? Looks like an exhaust opening with a clear glass/plastic cover.

    I did see a demo of the SXRD projector in San Francisco at the home entertainment show. No pricing info was available, but it was stated that this projector was a high-end offering. The image I saw from this projector was VERY, VERY impressive. The $1800 and $3000 Sony projectors, while not in the same league as the SXRD one, were also impressive for the money.

    Paul
     
  9. Lee Scoggins

    Lee Scoggins Producer

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  10. AaronBatiuk

    AaronBatiuk Second Unit

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