Hello. This is my first post on this forum, so please bare with me. I hope I am not stirring a hornet nest on this issue. Is it me or is it that there is something really wrong with product placements in Hollywood films? For one thing, I remembered watching "Austin Powers: The Spy Who Shagged Me" and noticed the prominence of the Starbucks logo and products in one early scene. The scene was a conversation between Dr. Evil and Number #2 on Starbucks and how Number #2 tried to convince Dr. Evil (unsuccessfully) to leave the "evil business" and devote himself to Starbucks, because he will make more money than extorting the world. I have not thought about it at first, and upon seeing other brands names in the film, I noticed that the Starbucks scene was a product placement to promote Starbucks. Upon knowing about this, I become unease about product placements in films. We are already bombarded with advertisements on television, radio, newspapers, magazines, billboards, and the Internet, and it is now a common practice to have advertisements (through product placements) in many Hollywood films. How far will advertisers go to put their brands in a Hollywood film, and how much tolerance will movie-goers have until they have enough of product placement? Fortunately, fantasy films such as "The Lord of the Rings" does not have product placements, or else Tolkien fans would had cried bloody murder!