Any data on WS vs. P&S sales?

Discussion in 'Archived Threads 2001-2004' started by BobH, Mar 27, 2002.

  1. BobH

    BobH Stunt Coordinator

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    For movies that have been released in both WS and P&S, does anyone have any sales data that shows the percentages of people buying one or the other.

    I would assume it might depend on the type of movie, for example. Cats & Dogs was both but it was hard finding the WS and I would guess P&S was suitable for little kids. AI was both but I would assume a larger percentage of buyers preferred the WS. Fellowship of the Rings might also go mostly WS but maybe not.

    Surely this information is known because Blockbuster is promoting P&S and they must know. (snicker, snicker)
     
  2. Jeff Kleist

    Jeff Kleist Executive Producer

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    Since several major retailers (Blockbuster, Wal-Mart) screw their orders well into the favor of, if not exclusively P&S versions, those numbers are really not valid even if we did have them.

    On a major title (Mummy Returns) I remember the WS holding it's own very well.
     
  3. Joshua Clinard

    Joshua Clinard Screenwriter

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    If you go to my site, Widescreen Advocate, and click on dvd sales and stats, you will get some numbers. These are not complete numbers, they are taken from Amazon's sales ranks, however you will see that the numbers are almost always in favor of WS.
     
  4. William Ward

    William Ward Supporting Actor

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    If you use stats from Wal-Mart/K-Mart, you'll get numbers skewed MAR. IF you use stats from the internet/Best Buy, you'll get skewed WS. Circuit City is a wash because they tend to order more P&S than Best Buy but the customers there are more techie oriented and are more likely(BUT NOT ALWAYS) to understand/prefer WS.

    The overall numbers are going to be more useful, but Wal-Mart, for instance, only does research with Wal-Mart customers. Now if Wal-Mart stocked both versions, the casual customer(who wants the product) who is unaware of the release data is going to see the artwork and purchase it. They're not going to notice if it says WS or P&S. So the casual customers will skew Wal-Marts data in the direction of whatever they happen to stock.

    If a casual customer buys Willy Wonka at Wal-Mart, they're going to buy the MAR version. And, according to Wal-Mart, this means that they DON'T like WS. In all actuality, they couldn't care less and could have purchased the WS if it had been available.

    The real question of the MAR/OAR debate, is which side would refuse to buy the other's products?

    Obviously by the stats of TPM , The Matrix, Gladiator, and Cast Away, MAR buyers are far more likely to purchase an OAR release than OAR buyers are to purchase MAR releases.
     
  5. AaronMK

    AaronMK Supporting Actor

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  6. BobH

    BobH Stunt Coordinator

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    Yes, stupid of me: I was making the unfair characterization of the "soccer mom" buying the version that fits the kitchen TV so the kids can be "baby-sat".
     
  7. BobH

    BobH Stunt Coordinator

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    So you're all saying that the mass buyers are choosing MAR to put on the shelves and then basing their next buying decisions based on the high sales of MAR? So the public doesn't decide what gets purchased, the "buyers", with their circular reasoning, do? So the buyers are really stupid and don't want to increase sales by learning the truth (however that turns out to be)?

    So campaigns to convince the studios to produce OAR should be more correctly aimed at mass buyers?
     
  8. William Ward

    William Ward Supporting Actor

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    Bob: If I'm in charge of making the DVD specs, the questions I ask myself are these:

    X title has Y potential sales

    IF I release X title OAR only, how many lost sales would there be????

    If I release X title MAR only, how many lost sales would there be???

    There are people in both camps(OAR and MAR) and people that don't care either way. The folks that don't care won't make a difference. The difference maker is which camp will break down and purchase the others favored format??

    Thus far, the results say MAR lovers are likely to break down and purchase the OAR version far more than OAR lovers are to break down and purchase the MAR version. I'd like some numbers to compare The Karate Kid which is MAR only to The Goonies which is OAR only. Both are 80's family flicks and would seem to have similar target audiences.

    I posted a thread on the Buccaneers Message Board several months ago and most didn't care either way. But there were more who said they'd never buy it MAR over those who said they'd never buy it OAR(by about 2 to 1). Now, having it on the internet automatically biases it towards folks with a bit more knowledge about technical things so it's a wee bit skewed. But it was a non-DVD/HT site so it does hold a little merit.
     
  9. Dave Barth

    Dave Barth Stunt Coordinator

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  10. AaronMK

    AaronMK Supporting Actor

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    While it might not completely tip the scales, you should also include in those equations how many more purchases each person in the OAR camp makes.

    I consider myself one of the less frequent purchasers in the OAR camp, and I have averaged about 25 - 30 titles a year so far. I don't think most P&S buyers average more than 5 titles a year, and that is generous estimate.

    Also, if sales of OAR only titles are any indication, I don't think it is nearly 50% of P&S buyers who would not buy a title because it is OAR only.
     
  11. BobH

    BobH Stunt Coordinator

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    Aaron, I think your adjustments make more sense (thank goodness) but these guesses are exactly why I started this thread: Does anyone have any real data or is it too complicated to pull apart (as several have suggested)?
     
  12. george kaplan

    george kaplan Executive Producer

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    Dave, the Bayesian statistics are a good approach, but I think your priors are way off base.

    In my opinion, it's more like

    10% want OAR

    20% want p&s

    70% don't care

    Of the OAR, ~0% would buy p&s

    of the P&S, 90% would buy OAR

    So we get

    OAR only

    10% + 20%(90%) + 70%= 98% market penetration

    P&S only

    10%(0%) + 20% + 70% = 90% market penetration
     
  13. LukeB

    LukeB Cinematographer

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  14. AaronMK

    AaronMK Supporting Actor

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