I, like most people, loathe extended warranty/service plans... unless they involve some sort of routine maintenance I'd be doing anyway. For example, when I bought my lawn mower at Sears, the SP included annual in home tune up/blade sharpening. I felt it was a good deal. But we've just lugged (and that is the operative word)our new KV-32HS500 home. Haven't even set it up yet.. as it was hard enough just getting it in the right room! I waived off the BB plan without thinking, but now that its home I've started to wonder. There is no way I'm ever going to be able to take this somewhere for service, not to mention SHIP it somewhere. But $300 on a $1500 (acutally $1275) TV seems so high. But the idea of in-home service sounds pretty good. I'm pretty much in favor of taking my chances, but I've never spent this much for a TV before. So I'd appreciate your thoughts/experiences.