I was checking out TVs at Ultimate electronics last night. I was trying to compare Sony LCD RP and Mits DLP RP in both HD (via cable) and SD. I asked the salesman what sort of calibration they do. He said the new "digital TVs" don't need any calibration they are perfect out of the box. They don't do any adjustments to the TVs on display. He said only the older rear projection units need to be calibrated. BTW - as they sat at that store...the Mits DLP looked much better in SD than the Sony. But since they evidently were not calibrated...who knows. I could only get 6 feet back from either TV to view so could not replicate what I'll actually be seeing. Any thoughts?