GaryEA
Second Unit
- Joined
- Mar 2, 2001
- Messages
- 454
These are the honest words of an angry DVD customer.
One of the many aspects of the format that I enjoy is the overall presentation. The art, the style of case used, whether if it is an unusual design - I love it.
Now while I can understand the many reasons to protect your product from theft, I do not think it should be at the cost of the presentation. This goes especially for the security tags, items that seem to lazily placed in the most obvious of places at the cost of the art or text.
Could you please begin to reconsider your approach in the application of security tags? Perhaps you could incorporate the tag into the design of the package and placed in a discrete place away from text or art? You've already got shrink-wrap, and up to three sides of cellophane security tape. Neither of these are obtrusive or ugly. It's when you get inside you'll find tags place anywhere without regards of ruining the art or blocking text (especially with the clear Digipaks or "Ultimate" cases).
I'm sorry, but in my view this practice has become sloppy. Either place the security tag on a disposable piece of paper, or design your packaging so that these admittedly useful tools do not ruin the DVD after it has been opened.
As a customer who has zero intention of stealing your product, I should not have to spend time trying to remove these tags, writing to get replacements, lobbying for a new approach/solution, or simply having to live with a product which I feel has been left damaged.
I hope all studios will reconsider these practices, as well as pass along solutions to vendors as well.
Thank you for your time.
Sincerely,
Gary Annett
One of the many aspects of the format that I enjoy is the overall presentation. The art, the style of case used, whether if it is an unusual design - I love it.
Now while I can understand the many reasons to protect your product from theft, I do not think it should be at the cost of the presentation. This goes especially for the security tags, items that seem to lazily placed in the most obvious of places at the cost of the art or text.
Could you please begin to reconsider your approach in the application of security tags? Perhaps you could incorporate the tag into the design of the package and placed in a discrete place away from text or art? You've already got shrink-wrap, and up to three sides of cellophane security tape. Neither of these are obtrusive or ugly. It's when you get inside you'll find tags place anywhere without regards of ruining the art or blocking text (especially with the clear Digipaks or "Ultimate" cases).
I'm sorry, but in my view this practice has become sloppy. Either place the security tag on a disposable piece of paper, or design your packaging so that these admittedly useful tools do not ruin the DVD after it has been opened.
As a customer who has zero intention of stealing your product, I should not have to spend time trying to remove these tags, writing to get replacements, lobbying for a new approach/solution, or simply having to live with a product which I feel has been left damaged.
I hope all studios will reconsider these practices, as well as pass along solutions to vendors as well.
Thank you for your time.
Sincerely,
Gary Annett