I am curious on why some people are referring to brand names as objects? For example calling Panasonic DVD players as "Pannies." Should Panasonic DVD players be referred by their model names (DVD-RP82, DVD-RP91, etc.), instead of being simply called "Pannies." What about pluralizing model names, "People are buying Panasonic RP82s" as opposed to saying, "People are buying Panasonic RP82 units."