Hypothetically -- again, because I don't have a Regal here -- I know I would go to the movies enough times to make that investment worthwhile. But I think that that would kill a lot of people's interest in the service, because $200+ is a lot of money to put down at once on something like movies. Even if you know you're going to use it, that's a very large lump sum, versus if it could be billed monthly; it wouldn't feel like as much because it's being taken out in smaller increments. The AMC A-List requirement of "You must initially commit to three months, but those three months will be billed separately" seems like a much more reasonable stipulation to me. Obviously, the goal is to prevent people from singing up for one month anytime they go to the movies to get the discount and then automatically cancel. That would be abuse of the system, so I think taking steps to prevent that is fair on the part of the theater chain. However, I think there are better ways to achieve that goal than making people pay for a year at a time.