I apologize in advance because I know that this is a "Home Theater" forum, and this is not technically a home theater question. But I know that the best advice is probably here. For my living room, which has "normal" lighting conditions during the day, I want a display that will give me the best possible picture quality. I have no interest in modifying this room to improve the lighting. The question is which is better, a high quality RPTV or a plasma? I am wrestling between a Panasonic 42" plasma and a Pioneer Elite RPTV. I have seen miscellaneous comments around that a good RPTV will blow away a plasma in terms of picture quality. Is this true? If so, how will the ambient light situation during the day impact this? I have DirecTV for most viewing, watch DVD's, and will upgrade the required components to get HDTV. Thanks, Phil P.S. A true "Home Theater" is in the works, and I will get a front projector for that.