Joel Vardy
Supporting Actor
- Joined
- Oct 20, 1998
- Messages
- 573
I have just emailed Amazon to inform them that they have lost me as a regular customer. This is after delaying my shipments first to ship on street date and now a day after street date and using UPS that delays things even further beyond the USP shipping process. Furthermore, UPS is unreliable in my area and frequently delivers packages rather 'beat up'. My last UPS shipment was hidden in my back yard rather than my front door with no attempt to ring the door bell and the contents were damaged (Akira tin was destroyed) due to mishandling.
Amazon tried a marketing ploy to see if shipping costs were costing them DVD customers. Apparently they did this only once and have gone back to their normal exorbitant S&H costs.
For me this enough since their prices are frequently higher than my local Costco and the additional shipping costs make it uneconomical. There was a day that DVD's were best purchased online (as much as 40% off) but now the range is 10-25% with higher S&H costs to reduce the effective discounts even further.
There is definitely a tradeoff between customer service levels and unit margins and online retailers have to find the happy medium. Apparently the pendulum has swung away from them to B&M retailers for the moment and the online community may find it difficult to recover the lost marketshare. It costs 6 times more to get a new customer than to retain an existing one. This is well documented and may spell the end of the online DVD community if the trend is not checked very shortly.
I clearly am not willing to absorb the inefficiencies of the process of learning the online etailers are going through. I started with DVD Express and changed to Buy.com and then to Amazon.com. I am giving Lasersedge a try but I am a bit skeptical at this point whether I can find a long term etailer partner in my hobby.
- Joel
Amazon tried a marketing ploy to see if shipping costs were costing them DVD customers. Apparently they did this only once and have gone back to their normal exorbitant S&H costs.
For me this enough since their prices are frequently higher than my local Costco and the additional shipping costs make it uneconomical. There was a day that DVD's were best purchased online (as much as 40% off) but now the range is 10-25% with higher S&H costs to reduce the effective discounts even further.
There is definitely a tradeoff between customer service levels and unit margins and online retailers have to find the happy medium. Apparently the pendulum has swung away from them to B&M retailers for the moment and the online community may find it difficult to recover the lost marketshare. It costs 6 times more to get a new customer than to retain an existing one. This is well documented and may spell the end of the online DVD community if the trend is not checked very shortly.
I clearly am not willing to absorb the inefficiencies of the process of learning the online etailers are going through. I started with DVD Express and changed to Buy.com and then to Amazon.com. I am giving Lasersedge a try but I am a bit skeptical at this point whether I can find a long term etailer partner in my hobby.
- Joel