The Fire TV is no longer being discounted for Prime members, so the trade in no longer is the great $12 deal. I received my promotional credit yesterday and discovered the Fire TV 4K is now $70 before applying the $25 promo discount. At that price, I'll pass and buy the new Roku Premiere for $40. So I ended up sending in an old Roku 2 for a $3 trade in credit. Not a big deal because the Roku was obsolete and we were no longer using it, plus I had decided the Fire TV wouldn't work well for us. Still, it sucks that they jumped up the price on the Fire TV in the middle of this promotion for anyone who really wanted to take advantage of it.