Thank you for posting this Mr. Collins.. even though I'm late to viewing it lol. Found the Samsung on the same site for $1678.99 or $2297.99 elsewhere.. think it was Dell.. but you get a 3D Bluray player and 2 Active 3D shades however that's still a bad deal as the glasses can be bought for 25 bucks each online and the player is only 200.00 if that for the models they are offering. Panny's are so good and yet so cheap. I don't get it. I was about to buy a new 3D Plasma TV and then I backed off and still looking. I didn't expect to see any BFriday deals for sets of this size or specs but there are some out there. Not sure what I wanna do now. Also, I don't get why some companies wait till Friday to post BFriday deals. Why wait to get the word out at the last minute and risk losing business. People get worried they will miss out and buy up early if possible. Was wondering if anyone has still encountered the brightness fluctuation issue with the Panny. I read on Amazon under a review that this was at first a tech/appointment only type fix and that the sets from the factory as of August '11.. I think.. come with the fix already. Anyone confirm this? I'm looking to decide between this Samsung model above and the Panny listed today hopefully. Not only is it my bday today but Thanksgiving week and Black Friday coming up! update: I called Panny's concierge number and was told that the brightness fluctuation issue was fixed by the engineers so any new sets coming from the factory will not have this problem but she could not tell me as of when. I know it had to of been between July and Sept, 2011. I would also check with the seller you choose on Amazon for instance to see how old their sets are. The turnaround for my particular company I chose is very fast and models are less than month old so the fix will be there. Hopefully they are being truthful..