- Joined
- Dec 21, 2002
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- Real Name
- Jake Lipson
Another new TV spot:
According to information provided by @Jeff Adkins over in the Endgame thread, Disney is attaching the Aladdin trailer to Endgame on 3D showings only. I'm quoting it here because what I want to talk about is more relevant to Aladdin than to Endgame and I didn't want to derail that thread.
In my 3-D showing I got Aladdin, Dark Phoenix, 21 Bridges and The Secret Life of Pets 2.I saw Endgame in 3D but got the Lion King trailer. And two different Dark Phoenix trailers back to back.
I'm worried that for whatever reason, they're sort of throwing in the towel on Aladdin and are going all in on Lion King. Perhaps it hasn't done well at test screenings, or maybe the measured mentions on social media are lacking. Hopefully I'm wrong and they'll be a big ad campaign in a few weeks. It's a shame though, because not only could they put the Lion King trailer on Aladdin.....they could also play it in front of Toy Story 4. Even Dark Phoenix (which has a different target demographic) would provide a substantial number of eyeballs.They could always put The Lion King trailer on the front of Aladdin, but they can't put the Aladdin trailer on the front of anything else because it is their next release. They've missed multiple opportunities to promote this film and I think they may regret it if the numbers come in softer than they want. I hope I am wrong, but we'll see what happens.
I'm worried that for whatever reason, they're sort of throwing in the towel on Aladdin and are going all in on Lion King.
....In the meantime, the behind-the-scenes book The Art and Making of Aladdin by Emily Zelmer is set to be released Tuesday, and I have it on pre-order with Amazon, so it should ship soon.
Once you've read this book, hope you'll give us a little report on it!