I just purchased and received numerous audio and video cables made by AR from this e-tailer. I was surprised to find all cables except the optical cable NOT packaged in a "AR" package, but just coiled up and taped. The 12' sub cable does not even have "AR" markings on the jacket, and no "directional arrows" like the 25' sub cable has. It makes me think the 12' sub cable is not all AR, even though the connector ends are "AR". The 25' sub cable says "AR" all over the jacket, so this is strange. Also the 12' cable looks like it was attached to another cable and peeled apart from it, (made into a single cable) I never knew that sub cables were "directional" ? Anyway I am a little concerned about this, and before I contact the CO. I wondered if anyone had similar experiences ? Maybe this vendor gets all this cable in bulk/loose packaging, that is why it cost so much less ?