Popped into 2001 to buy my parents a DVD player and peeked into the big screen showroom. Considering buying but will wait until after Christmas. Anyway, the 42 16x9 Samsung which had previously looked awful looked beautiful. It was the star of the room. It was the same HD signal as before. The guy said maybe it had been tweaked. It's priced at $2148 Canadian, with a free stand and 16 months of free HD from Rogers. It also has a 2-year warranty. It's very tempting. I had narrowed it down to either the 43 Hitachi or 46 Sony. Now I'm confused. I guess the rule is don't judge a TV by what you see in the store in one visit.