Is that fair? I love ST and haven’t bought this expensive set. Particularly when it comes with a built-in double dip for TMP. Wouldn’t have single movie releases sold better, give the customer the chance to spread out the expense?
The fear is that if sold individually, the less popular titles (namely ST: TMP and STIII from this batch) will sell worse than the more popular ones (STII and STIV). A box set basically forces fans to pay for every movie, even the ones they don't care for.
This will be especially important when STV and the last couple of TNG movies are released, as those would sell extremely poorly on their own.