- Joined
- Jun 10, 2003
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- 26,385
- Real Name
- Josh Steinberg
4/$44 sales do provide a certain amount of income, and I don’t mean to negate that, but what they don’t do is provide the kind of funding necessary to shepherd new and expensive projects through the pipeline. It’s a great secondary source of income and a great aftermarket life for existing product. And I don’t mean to suggest anyone should feel shame about utilizing those sales. But titles that sell during sales that don’t under normal circumstances mean that there’s low demand and that the studio needs to incentivize customers to buy. And a title that the studio needs to put extra effort into selling is a title that doesn’t sell on its own, which makes it harder to return to that well. The budgeting decisions made for releases are based on those releases needing to hit certain marks; if they don’t hit those marks, it becomes difficult to justify continuing to make similar products.
What I’m saying is simply this: sales of Million Dollar Mermaid at full price on or near street date will bring in a certain level of income which will help Warner recoup their investment and encourage them to invest more in similar titles. Sales made months or years after the fact, at a deep discount, will not have the same result. The market for catalog titles on physical media is rapidly constricting and if something doesn’t do as well as the studio needs it to do, they won’t throw good money after bad with further titles in that same series.
What I’m saying is simply this: sales of Million Dollar Mermaid at full price on or near street date will bring in a certain level of income which will help Warner recoup their investment and encourage them to invest more in similar titles. Sales made months or years after the fact, at a deep discount, will not have the same result. The market for catalog titles on physical media is rapidly constricting and if something doesn’t do as well as the studio needs it to do, they won’t throw good money after bad with further titles in that same series.