I was talking with a very knowledgeable salesperson at Acoustic Sounds yesterday (having almost completely given up on Atlanta for Super Audio CDs), and we discussed the interesting and initially sad decision by ABKCO to leave off the Super Audio sticker on the Rolling Stones. His take was very interesting. He basically feels that Sony or the powers that be likely decided not to label so the CDs would remain in the rack among normal CDs. The whole SACD process is well mentioned on the disc itself and the digipak gatefold. So one can argue that Sony was just doing product placement in a way to avoid the "high end audio" bins at Tower for sure. That makes a lot of sense to both him and myself. What do you think? This is an interesting way to launch a stealth campaign. Of course it works best if only hybrids are released and then at some point the awareness level is raised. Sony has also been doing this with the Clear Channel alliance. I was listening to our most popular rock station in Atlanta yesterday during a drive and an ad came on talking about the Stones in Super Audio. Maybe we should be more kind to Sony.... He also mentioned that DVD Audio returns are very high at Acoustic Sounds due to confusion and inconvenience related to the multi-channel settings. He believes their customer base does not like the requirement to sometimes have a TV monitor hooked up. Just some an observation which may factor into the whole format thing. It got me thinking that Mike Broadman may be right and there may not be a war so much as a skirmish, because audiophiles are so 2 channel centered and DVDA has a heavy home theater component.