I just went to Best Buy last night, and they had a new price tag on the pan 53" widescreen set that said $1498.99! I couldn't believe it. I've been planning on getting this tv for awhile, and the lowest I could find it at was $1700 on sale at the bestbuy website. So I decided that I wanted to get it right there, since it was saturday night, and on Sundays they have new prices. The problem was, Best Buy charges $35 for delivery, and if u want to return or exchange it, they charge another $35 to have someone pick it up. So since Circuit City has free delivery, I went there. Well, at Circuit City the price of the tv was $1800, over 300 more than at Best buy. No problem, I just told the manager that it was 1499 at best buy and he matched that price - plus, they offered a free $60 value dvd player with the TV. I told them I wasn't interested in that player, so they said I could choose any dvd player I wanted and that they would subtract $60 from the price of whichever one I chose. I chose the panasonic RP62, since they didn't have the RP82. At best buy, this player is $164, so they matched that price too. So, I ended up getting the RP62 player for around $104, and the 53" TV for 1498.99. Not only that, but at Best Buy I got a 2 room DirecTV system for free with installation. I paid $100, but I get a $75 rebate and a $25 Best Buy gift card. I also get showtime unlimited free for 3 months.