Saw an email advertisment from MicroCenter saying they were having a one day only sale 12/26 on a 37" LCD HDTV for $999 after $500 worth of rebates. No brand name was mentioned.
I really looked at a Syntax Olevia 37" LCD once. The closest its blacks could come to real black, was purple. Worse picture than the 15" NEC LCD monitor I use for my PC.
You have to really beware. There is so much more to a display than the flat panel and it's resolution.
No brand name does make me suspicious. Not to say there are not some excellent off brand displays out there. But I have seen some really bad one's so proceed with caution.