Hello, I am in the process of purchasing a non-HD 32" flat screen television (Non-HD due to cost restrictions). I've narrowed my choices down to three televisions as of now. Linking to the Futureshop as an easy reference to view the televisions. JVC AV-32FA44 $999 regular price. Toshiba 32AF43 $999 on sale, regular $1099.99 Sony KV32FS100 $1099 regular price. I've viewed all three sets, although not in anyting resembling optimum conditions. (crowded, heavily lighted display floor) and all were far apart from each, making it difficult to do a side by side comparison. From my limited viewing and tweaking, the Toshiba seems to be giving what I consider the most pleasent picture, followed by the JVC I'Art. (keep in mind, like I said, the conditions for viewing were poor). The only downside I can find with the Toshiba is that it seem you cannot turn off the internal television speaker when running the audio to a reciever. While not a deal breaker, I do not want what I consider to be "tinny" tv speakers to be going alingside my HT. I am wondering if anybody has experiences with one or all of these sets, and knows any of their quirks or anything notable I should consider. Thanks for any help you can provide.