iPhone 11 starts at $699.
The iPhone 12 rumored to start at $649 for the smaller 5.4" model.
Presumably that's what the "cheaper" rumors were getting part right. There will be a new, mainstream, new-release iPhone that is $50 cheaper than last years, which itself was $100 (?) cheaper than two years before that?
Yes, if you want to spend a lot of money, they still have great options to take all your money. But for many people, prices are coming down substantially on iPhones, which is remarkable.
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