2020 At The Boxoffice

Jake Lipson

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The Fathom strategy works because in most places, a Fathom ticket is less than a standard new release ticket.
In a normal situation, I get what you're saying and would agree with that.

But now, in this particular circumstances, since my theater is discounting other older titles well below standard new release pricing, O don't think pricing the Fathom ones higher is going to work at the same time as the others are so heavily discounted.

$12.50 is an increase of +$7.50 over the going rate of $5 for all other re-releases currently being shown at my theater.

At a time then very few people are going to the theater to begin with, it doesn't make sense to me to say "Close Encounters will cost you $12.50 even though thee other re-release titles will cost you $5." Hocus Pocus, Beetlejuice, The Empire Strikes Back, Akira, Sonic the Hedgehog and Harry Potter and the Sorcerer's Stone are all showing for $5. Why do they expect Close Encounters to draw at $12.50 when the pricing strategy for all of the other reissues are significantly less?
 

TravisR

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My theater is opening Beetlejuice and Hocus Pocus at $5 each this weekend, which is their regular pricing now for older titles in re-release.
Hocus Pocus is at my local AMC and it is on the biggest screen in the theater (and the biggest one in the area). Considering that The Empire Strikes Back looked to do the best of the movies that played around me last week, maybe it's not so nuts to have Hocus Pocus in the biggest theater.
 

Tino

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MovieDistrGross%LWThrThr
Chng
Per
Thr
Total
Gross
W
1NThe War with Grandpa101 Studios$3,608,000 2,250 $1,604$3,608,0001
2(1)TenetWarner Bros.$2,100,000-22%2,215-507$948$48,300,0006
3(2)Hocus PocusWalt Disney$1,161,000-40%2,113-457$549$42,359,0601,422
4(3)The New Mutants20th Cent…$685,000-34%1,663-491$412$21,991,0617
5(4)UnhingedSolstice …$660,000-22%1,608-415$410$19,353,3859
6(-)CocoWalt Disney$603,000 1,899 $318$210,329,015151
-(-)PossessorNeon$163,500-35%303-17$540$529,8552
-NYellow RoseSony Pict…$150,000 900 $167$150,0001
-(-)Star Wars Ep. V: The …20th Cent…$145,000-57%825-850$176$291,659,9602,108
-(-)The Broken Hearts Gal…Sony Pict…$90,000-67%721-1,379$125$3,947,3365
-(-)Save Yourselves!Bleecker …$62,857-56%346-42$182$269,4672
-(-)ShortcutGravitas …$55,321-74%250-405$221$758,2233
-(-)KajillionaireFocus Fea…$39,000-63%267-280$146$492,7053
-(-)The Last ShiftSony Pict…$20,000-86%264-622$76$607,6053
-(-)The Personal History …Searchlig…$15,000-54%93-192$161$1,874,1337
-(-)The Secrets We KeepBleecker …
 

jcroy

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Hmmm ....




"I would not characterize it as a response to Covid," CEO Bob Chapek told CNBC's Julia Boorstin on CNBC's "Closing Bell" Monday. "I would say Covid accelerated the rate at which we made this transition, but this transition was going to happen anyway."
 

Jake Lipson

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Malcolm R

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the low U.S. grosses for movies like Tenet, which in a non-pandemic moment would have grossed significantly more
Add to that the relief for executives not to have to sweat worrying about a fraction of the theatergoing audience showing up for a movie they would flock to at any other moment.
I love how everyone is psychic these days and knows these would all be guaranteed, out of the park, huge blockbusters, if not for you-know-what. <_<

I don't know in what universe the studio expects C2A to be a blockbuster, but it's not the real one.
 

Josh Steinberg

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The $125 million that Amazon apparently paid for Coming 2 America seems on target for what I would have expected the film to do. I don’t think it was ever gonna be a $300 million film but $100 million for counter programming to tentpoles over the holiday season seems about right.
 
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Jake Lipson

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Right. So Paramount gets paid the approximate box office gross that it would have been reasonably expected to generate in a normal time period, they don't have to share any of it with theater chains and also don't have to pay for an expensive ad campaign to promote the release. That's a total win for them. They probably made more money doing that than they would have if they had gone ahead with a theatrical release even if the coronavirus wasn't a thing.
 
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Josh Steinberg

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The holiday season is already going to feel incredibly weird with travel and family gatherings being much less than it normally is for many people. Anything that brings a semblance of normalcy and distraction from how hard that’s going to be, like movies at home that people would have been looking forward to seeing in theaters, can only be a good thing.

It may be more abstract concept than actionable concept, but I’m inclined to reward content producers who provide material that makes getting through this pandemic easier, and disinclined to reward content producers that choose to take their marbles and go home. I don’t know if anyone else will feel or act the same way. But I remember that Apple+ gave me a new Tom Hanks movie over the summer while Warner made it literally impossible for me to see a new Christopher Nolan movie by not allowing any kind of alternate arrangement for people living in areas where theaters couldn’t open.
 
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TravisR

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The $125 million that Amazon apparently paid for Coming 2 America seems on target for what I would have expected the film to do. I don’t think it was ever gonna be a $300 million film but $100 million for counter programming to tentpoles over the holiday season seems about right.
I imagine that $125 million might even be a little high for what I assume is an R rated comedy and a sequel to a movie that's 34 years old and starring a guy no one under 30 knows.
 

Malcolm R

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I imagine that $125 million might even be a little high for what I assume is an R rated comedy and a sequel to a movie that's 34 years old and starring a guy no one under 30 knows.
I agree. I think Amazon grossly overpaid.
 

Josh Steinberg

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I imagine that $125 million might even be a little high for what I assume is an R rated comedy and a sequel to a movie that's 34 years old and starring a guy no one under 30 knows.
I was figuring $125 worldwide, not just domestic for exactly those reasons.
 
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