What's new

2019 At The Box Office (1 Viewer)

Tino

Taken As Ballast
Premium
Senior HTF Member
Joined
Apr 19, 1999
Messages
23,568
Location
Metro NYC
Real Name
Valentino
Some early rival studio predictions for Glass were as high as $70 million 4 day. Now looks close to $50 million.
 

Adam Lenhardt

Senior HTF Member
Joined
Feb 16, 2001
Messages
26,971
Location
Albany, NY
Some early rival studio predictions for Glass were as high as $70 million 4 day. Now looks close to $50 million.
I think part of it's the massive snowstorm depressing turnout across the board, and part of it's the critical drubbing and mediocre word of mouth.
 

Tino

Taken As Ballast
Premium
Senior HTF Member
Joined
Apr 19, 1999
Messages
23,568
Location
Metro NYC
Real Name
Valentino
I think part of it's the massive snowstorm depressing turnout across the board, and part of it's the critical drubbing and mediocre word of mouth.
The snowstorm turned out to be a dud here in the NYC area so I suspect it’s the latter and its effect will really kick in next weekend.
 

Adam Lenhardt

Senior HTF Member
Joined
Feb 16, 2001
Messages
26,971
Location
Albany, NY
The snowstorm turned out to be a dud here in the NYC area so I suspect it’s the latter and its effect will really kick in next weekend.
It may be a dud in NYC, but it's been a monster in the Midwest and elsewhere in the Northeast. We've got over a foot here in Albany.
 

Jake Lipson

Premium
Senior HTF Member
Joined
Dec 21, 2002
Messages
24,495
Real Name
Jake Lipson
I didn't even know they had a Dragon Ball movie coming out. I don't really care, it's not my thing, but I usually know about most stuff that's coming out. Good for it for coming in #3, which is almost certainly higher than expected.
 

Malcolm R

Senior HTF Member
Joined
Feb 8, 2002
Messages
25,140
Real Name
Malcolm
I didn't even know they had a Dragon Ball movie coming out. I don't really care, it's not my thing, but I usually know about most stuff that's coming out. Good for it for coming in #3, which is almost certainly higher than expected.
Over $8,600 per screen, which is only about 20% off from that of Glass.
 

Tino

Taken As Ballast
Premium
Senior HTF Member
Joined
Apr 19, 1999
Messages
23,568
Location
Metro NYC
Real Name
Valentino
4-Day Estimates.

1 N Glass Uni. $47,000,000 - 3,841 - $12,236 $47,000,000 $20 1
2 1 The Upside STX $18,350,000 -9.9% 3,320 +240 $5,527 $46,663,439 $37.5 2
3 2 Aquaman WB $12,570,000 -27.6% 3,475 -388 $3,617 $306,576,848 - 5
4 N Dragon Ball Super: Broly FUN $11,494,742 - 1,236 - $9,300 $21,914,771
5 4 Spider-Man: Into The Spider-Verse Sony $9,750,000 +7.7% 2,712 -317 $3,595 $160,751,385 $90 6
6 3 A Dog's Way Home Sony $9,635,000 -14.4% 3,090 - $3,118 $23,803,496 $18 2
7 5 Escape Room Sony $6,750,000 -24.4% 2,709 -8 $2,492 $42,175,948 $9 3
8 6 Mary Poppins Returns BV $6,736,000 -12.0% 2,810 -443 $2,397 $160,223,814 $130 5
9 7 Bumblebee Par. $5,830,000 -19.1% 2,711 -592 $2,150 $117,113,676 $135 5
10 8 On the Basis of Sex Focus $4,647,000 -23.5% 1,957 +34 $2,375 $17,558,747 - 4
11 9 The Mule WB $3,835,000 -32.4% 2,688 -641 $1,427 $97,259,689 $50 6
12 14 Ralph Breaks the Internet BV $3,144,000 +39.2% 1,936 +382 $1,624 $194,203,032 $175 9
13 11 Bohemian Rhapsody Fox $2,700,000 -15.7% 1,177 -157 $2,294 $202,432,484 $52 12
14 15 Green Book Uni. $2,608,000 +21.5% 912 +170 $2,860 $42,318,991 $23 10
15 10 Vice Annapurna $2,086,005 -35.5% 1,175 -549 $1,775 $39,469,367 - 4
16 12 If Beale Street Could Talk Annapurna $1,963,188 -18.4% 1,018 - $1,928 $10,778,748 - 6
17 18 The Favourite FoxS $1,025,000 -7.5% 517 +5 $1,983 $23,014,025 - 9
18 16 Second Act STX $820,000 -50.9% 1,051 -630 $780 $37,935,193 $16 5
19 17 A Star is Born (2018) WB $743,000 -33.9% 415 +21 $1,790 $204,803,733 $36 16
20 19 Mary Queen of Scots Focus $443,000 -48.0% 405 -424 $1,094 $16,118,509 - 7
 

Tino

Taken As Ballast
Premium
Senior HTF Member
Joined
Apr 19, 1999
Messages
23,568
Location
Metro NYC
Real Name
Valentino
Top 20

1 1 Glass Uni. $19,049,000 -52.8% 3,844 +3 $4,956 $73,589,135 $20 2
2 2 The Upside STX $12,240,000 -18.4% 3,377 +57 $3,625 $63,144,846 $37.5 3
3 3 Aquaman WB $7,350,000 -27.8% 3,134 -341 $2,345 $316,554,074 - 6
4 N The Kid Who Would be King Fox $7,250,000 - 3,521 - $2,059 $7,250,000 - 1
5 5 Spider-Man: Into The Spider-Verse Sony $6,150,000 -18.8% 2,383 -329 $2,581 $169,040,116 $90 7
6 14 Green Book Uni. $5,413,000 +150.1% 2,430 +1,518 $2,228 $49,003,486 $23 11
7 6 A Dog's Way Home Sony $5,225,000 -27.3% 3,081 -9 $1,696 $30,834,525 $18 3
8 N Serenity (2019) Aviron $4,800,000 - 2,561 - $1,874 $4,800,000 - 1
9 7 Escape Room Sony $4,275,000 -23.8% 2,192 -517 $1,950 $47,915,074 $9 4
10 4 Dragon Ball Super: Broly FUN $3,600,000 -63.3% 1,105 -133 $3,258 $28,958,823 - 2
11 8 Mary Poppins Returns BV $3,113,000 -40.3% 1,985 -825 $1,568 $165,004,010 $130 6
12 9 Bumblebee Par. $2,920,000 -38.5% 2,108 -603 $1,385 $121,341,152 $135 6
13 18 The Favourite FoxS $2,560,000 +214.0% 1,540 +1,023 $1,662 $26,127,164 - 10
14 12 Bohemian Rhapsody Fox $2,475,000 +7.6% 1,423 +246 $1,739 $205,821,796 $52 13
15 10 On the Basis of Sex Focus $2,089,000 -45.9% 1,272 -685 $1,642 $21,062,007 - 5
16 15 Vice Annapurna $1,750,568 -1.1% 1,557 +382 $1,124 $42,097,290 - 5
17 11 The Mule WB $1,640,000 -49.5% 1,395 -1,293 $1,176 $100,124,703 $50 7
18 23 Stan & Ollie SPC $1,294,938 +283.4% 725 +641 $1,786 $2,218,006 - 5
19 16 If Beale Street Could Talk Annapurna $1,261,240 -24.4% 606 -412 $2,081 $12,765,980 - 7
20 20 A Star is Born (2018) WB $1,260,000 +106.6% 1,192 +777 $1,057 $206,325,785 $36 17

Www.boxofficemojo.com
 

Tino

Taken As Ballast
Premium
Senior HTF Member
Joined
Apr 19, 1999
Messages
23,568
Location
Metro NYC
Real Name
Valentino
Glass held better than I thought it would. It might crack $100 million domestically. Great news for M Knight as he financed it himself and it’s already in the black.
 

Jake Lipson

Premium
Senior HTF Member
Joined
Dec 21, 2002
Messages
24,495
Real Name
Jake Lipson
Yeah. I have a feeling Glass will top next weekend too by default. It can sit there until Lego 2 comes out.

What did everyone see this weekend? I saw Cold War, which at #22 barely didn't make the top 20, but it was a wonderful movie, and I'm seeing The Wizard of Oz this afternoon.
 
Last edited:

Malcolm R

Senior HTF Member
Joined
Feb 8, 2002
Messages
25,140
Real Name
Malcolm
Mary Poppins Returns has to be a disappointment for Disney, on the heels of audiences ignoring Nutcracker and a softer-than-expected Ralph 2.

It's unlikely to reach $200m domestic, and with a worldwide total of just over $316m to date, it may not even make a profit in theaters. Against a production budget of $130m, it probably needs close to $400m gross to get out of the red. Though it's likely to have a more robust post-theatrical life than some similar pictures.
 

Josh Steinberg

Premium
Reviewer
Senior HTF Member
Joined
Jun 10, 2003
Messages
26,271
Real Name
Josh Steinberg
I wonder if this might cause Disney to re-evaluate their policy of “tentpoles only” or make them look closer at what films they’re making sequels for.

The original Mary Poppins is one of the most beloved films of all times. It’s still embraced by audiences today. But the original film’s ending never felt unresolved, and there didn’t seem to be an audience clamoring for a sequel. The sequel wasn’t an outright flop but it also didn’t do tentpole business. If it had been made for half of what they spent on it, it would have been a different story.

I also don’t think their marketing strategy was great. For the longest time, the strategy seemed to be, “It’s Mary Poppins, you know her, so we don’t need to show you much from the new movie beyond a few whimsical looking shots in a teaser and a generic title treatment on a poster.” Disney had a year to develop a marketing strategy with some urgency, but until almost the last moment, they went with a very passive campaign that took their audience for granted. People who saw the movie tended to like it; they just needed to do more to get people interested in showing up in the first place.

Kinda the same story with Christopher Robin - not an outright flop, but undermarketed and sorta put out with the assumption that the studio didn’t need to do any heavy lifting because the characters were well known.

I saw a very passive ad campaign for Nutcracker as well. The gist of it almost seemed to be, “This was made by Disney, who made other things you liked, so just buy a ticket for this one because it’s Disney.” That didn’t seem to work for them this time.

They’re still gonna be just fine after Black Panther, Infinity War, Incredibles 2, etc.

But looking across the board at Disney’s 2018 flops and underperformers, they all seem to have a similar hubris in common, an attitude of “Its Disney, so it can’t fail” and a lack of effort to truly market those titles in an exciting, innovative way. They spent lots of money marketing those films but the ad campaigns didn’t seem smart, effective or well-timed.

“Solo” is yet another example of this, maybe the ultimate example. Disney assumed, without evidence, that there was a $1 billion sized audience for a Han Solo film that didn’t feature Harrison Ford. They were so confident in this that they kept throwing money at the film to make a release date that seemed ill-advised to begin with. Then they compounded that with a marketing campaign that they waited absurdly long to begin, and made that even worse with very bland trailers and ads. (Whatever you thought of the actual film, it was better than its trailer.)

A lot of Disney’s 2018 missteps seemed to be unforced errors all coming out of a belief that since they were Disney, they were infallible, and that they didn’t need to take any of the very normal steps that any studio is required to take when courting a large audience.

At the least, to bring it back to Mary Poppins Returns, Disney seemed to believe that since three Star Wars films made over a billion dollars each opening that same December weekend over three consecutive years that any film they put in that slot would do the same business. They also seemed to believe that since Star Wars made a billion dollars when released in December, with no competition and with kids off from school and families on vacation, that a Star Wars film would do the same business no matter what, even if it was released when kids were in school and when there was plenty of other completion at the box office.

I like most of what Disney does and I want to see them do well. But I also want them to work at it and not just assume success.
 

Jeff Adkins

Senior HTF Member
Joined
Sep 18, 1998
Messages
2,842
Location
Tampa, FL
Real Name
Jeff Adkins
What did everyone see this weekend? I saw Cold War, which at #22 barely didn't make the top 20, but it was a wonderful movie, and I'm seeing The Wizard of Oz this afternoon.
I'm looking forward to Cold War but it hasn't opened here yet (hopefully this coming weekend).

This weekend I saw Serenity (couldn't find a thread for it on here to post a review). It's not very often that I disagree with the critics, but it happened here. I kind of enjoyed it. It's not a great film by any means, but I really liked the huge plot twist at the end. I'm sure it helped that I went in with very low expectations.
 

Users who are viewing this thread

Latest Articles

Forum statistics

Threads
356,814
Messages
5,123,692
Members
144,184
Latest member
H-508
Recent bookmarks
0
Top