Vic Pardo
Screenwriter
- Joined
- Feb 7, 2013
- Messages
- 1,520
- Real Name
- Brian Camp
Thanks, Josh. I figured you would know.
Universal is calling Miramax/Blumhouse’s Halloween at $7.7M in Thursday night previews which began at 7PM, at 3,200 venues, still a fantastic result for a horror pic even though our estimates overshot. Last night’s take bests The Nun‘s $5.4M preview and it’s just under the $8M of Paranormal Activity 3‘s midnight previews.
I know they've spent a ton of dough promoting the hell out of Halloween but I would think that $75 million makes the movie already profitable.That Halloween opening haul has to go a long way toward softening the fallout from First Man's underperformance over at Universal.
But will the studios heed this lesson and spread out their tentpole event releases? No, they won't. They'll still try and crowd all of their event films into the periods from April 1 to July 4, and Nov/Dec.Studios programmed Halloween, A Star is Born, and Venom into the typically slow month of October and found out that summer-like grosses are possible at any time if audiences are given what they really want.
You and I disagree on the merits of that film, but you're 100 percent right about this.Great hold for Bohemian Rhapsody.