hello!! okay now i have decided on going 37" up to 40" (not all 40s fit in the dimension restrictions i have) but i now know that i want 1080p and i want to be around 1500 or so for the unit... i have been eyeing the 37" Sharp LC-37d90u and a 40" Samsung model that i can't remember the model number right off hand (anyone can help with that?) i went to Circuit City today and looked at the Aquos lc-37d40u and it did not look nearly as good as the "comparable" Samsung ln-s4051d...maybe it was the setup? but i also saw somewhere that Westinghouse has a 1080p unit...has anyone seen it? is it i nice screen that can compare visually to the sharp and samsung?? the sony xbr 1080p looked great but out of the picture due to price... also what is contrast rate? i've seen low 600: and some at 6000:1...seems like a huge differnece but i didn't really pay attention to it before but what exacty does it mean??? thanks!!!