In broadcast television, cord-cutting refers to the pattern of viewers, referred to as cord-cutters, cancelling their subscriptions to multichannel subscription television services available over cable, dropping pay television channels or reducing the number of hours of subscription TV viewed in response to competition from rival media available over the Internet such as Amazon Prime, Sling TV, Crunchyroll, Hulu, Netflix, NOW TV, DirecTV Now, and YouTube Premium. This Internet content is either free or significantly cheaper than the same content provided via cable.
As a market trend, a growing number of "cord cutters" do not pay for subscription television in favour of some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television and/or free-to-air satellite television broadcasts. A related group, the cord-nevers, have never used commercial cable for television service, relying on internet sources from the start. A number of purely internet television services, part of the wider IPTV concept, have emerged to cater to these groups.
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