I buy albums, movies,, and books from Amazon. I remember when their packaging was complete overkill – items shrinkwrapped to a sturdy piece of cardboard, which in turn was placed inside a sturdy cardboard box.
Now, as likely as not, they'll place items in oversized envelopes and ship those. A...
The 3D TVs were few in number and cost extra. The 3D titles cost a LOT extra. The selection of titles was very limited. And you had to wear special glasses. It all added up to a lot of investment (in $$$ and/or inconvenience) for very little return.
I can't blame the consumer for not buying...