That 97" LG OLED is a first generation in that size which is why the pricing is so high. There is a possibility that the pricing will drop in future generations just like it did for the 65", 77" and 83".
Not for me, especially when moving up from a 65" to 97" display. Now, I can understand those used to watching on 120" screens not having the same feeling as I do when reducing screen size.