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If you pull up the "20% off" offer details, it does make it clearer, but you have a valid point regarding how they're tagging every title with that "20% of Movies on Sale".

That's correct for Target, any item that has to be shipped isn't eligible for that sale.

I blame them both as they really have soured me on digitals. The industry keeps shooting itself in the foot when they piss off customers like myself that are willing and waiting to give them my monies. Not so much any longer.