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When theaters focus on content rather than experience they will lose. Content is everywhere - a great theater experience can only happen in a great theater. Great post with a lot of insights. Thanks.

I know for me the theater experience has changed in the last decade. We grew dis-enchanted in the mega-theater small screen - heavy on the ads- everybody's got a cell phone - wow how much! We built our own in home theater and that's where we stay except... We still go to the boutique theaters...