Apparently, not exactly.
As discussed in the Payboo thread in the Bargains section, they're apparently switching banks for Payboo. However, as part of the transition, the existing, old Payboo card program will officially/technically be terminated to be replaced by the new one serviced by some...
It's currently on sale at that price at a few different competitors, including Best Buy, Crutchfield and B&H (and you can save the equiv of sales tax to boot at B&H, if you have their Payboo credit card)...
Amazon is pretty much never the only substantial etailer to have anything at whatever...