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I mean that it will create awareness, Chris. Since you had posted that only the hard-core fans could create the ‘buzz’ (or awareness) necessary to generate interest in the movie, I was just pointing out that there are other methods. That advertising creates awareness is unquestionable. But it...

Advertising will do a lot. It will get people like my wife, who goes with her friends to most comic, character-based movies of this type if they get reasonable reviews. So if it is (in reviews eyes) another Spiderman she (and others like her) will be there. If it is a bust she won’t be—but going...

I have no idea if this movie will be good, bad or indifferent. But there are many, many people who have casual knowledge of Green Lantern and even more who have heard the name, but who care nothing for purity. As Gabe ;points out, name recognition is a big thing. No one would make any...